Thursday, April 23, 2009

Increasing Your Odds of Winning New Customers


by Brad Smith

Every good poker player has a pretty good grasp of the odds. For example, if you make a bet, some of your opponents will fold. The fewer the opponents, the better your chance of winning.

A marketing example to increase your company’s or your product’s chance of winning is to create a blog (like the one you’re reading now). By doing this you are increasing the odds that potential new customers will find your Web site…and consequently learn more about the advantages your company and products have to offer.

Blogs add “content” to your site, increasing the odds that search engines will direct “word search’ inquiries to your blog/Web site.

“Content” on the Internet is exploding exponentially every day. You need more just to compete. So start a blog. Odds are you’ll have fun, too.


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