by Brad Smith
Yep, I’m a poker player. My auto license plate reads PKRCHPS.
One of the most powerful plays in Texas Hold’em is the all-in move. It’s also one of the most dangerous. If you’re right, or lucky, you get to play on with more chips…more money. If you lose, you go home. Sometimes when you go for broke, that’s exactly what you achieve.
So is it a gamble to participate in the new social media?
FaceBook. LinkedIn. Twitter. Blogging. YouTube. Etc. Should you be there? Should your clients?
I view these as tools. Valuable tools that can connect you with prospects and drive increased traffic to your Web site.
But they are not the panacea or the answer to everyone’s marketing dreams. They should not receive 100% of your attention or your budget. Social media is not the silver bullet, but should be viewed as one of the many bullets in your marketing communications arsenal.
Like I said, I’m a poker player. That doesn’t mean I’m a gambler. I like poker because it’s a game where you assess and calculate the risks you take. If your chances of winning are too slim, or the rewards aren’t great enough (we call this “pot odds”), then you don’t gamble, you fold. If the potential rewards are in sight, you make an appropriate bet.
So place a bet on social media. But don’t go all in.
Yep, I’m a poker player. My auto license plate reads PKRCHPS.
One of the most powerful plays in Texas Hold’em is the all-in move. It’s also one of the most dangerous. If you’re right, or lucky, you get to play on with more chips…more money. If you lose, you go home. Sometimes when you go for broke, that’s exactly what you achieve.
So is it a gamble to participate in the new social media?
FaceBook. LinkedIn. Twitter. Blogging. YouTube. Etc. Should you be there? Should your clients?
I view these as tools. Valuable tools that can connect you with prospects and drive increased traffic to your Web site.
But they are not the panacea or the answer to everyone’s marketing dreams. They should not receive 100% of your attention or your budget. Social media is not the silver bullet, but should be viewed as one of the many bullets in your marketing communications arsenal.
Like I said, I’m a poker player. That doesn’t mean I’m a gambler. I like poker because it’s a game where you assess and calculate the risks you take. If your chances of winning are too slim, or the rewards aren’t great enough (we call this “pot odds”), then you don’t gamble, you fold. If the potential rewards are in sight, you make an appropriate bet.
So place a bet on social media. But don’t go all in.
Flickr Photo Credit: http://www.flickr.com/photos/chaps/
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