by Steve Badertscher
Are you in the habit of making a list? I have recently started to do this since the advent of creating our agency blog. Actually I make several every day, which I guess technically qualifies as lists, plural. I’ve found my lists are always a good starting point for inspiration when sitting down with pen in hand to write my blog (I know it’s more efficient to sit at the keyboard and type away, but we all have our vices).
Having said that, there are also lists that you make, not by what you physically write on paper, but by the virtue of who you are and what you do.
For example, in the “who you are” category, there are the “A” lists for extravagant celebrity parties (or at least so I’ve been told as I’ve personally never actually been on one of those lists). There are also traditional Christmas card lists, both business and personal, and who doesn’t feel good to be included on those lists of the people you like and admire (oh, and family too). And of course there is the proverbial “excrement” list, which we all try to avoid by trying not to offend people.
Now in the “what you do” category, there is the business listing list, categorized alphabetically under your industry heading in the local chamber of commerce directory. And there is the short list, which in the case of seeking new business, you hope your unique skills and qualifications land your company name among the final few.
Finally, there is a particular list that we were especially happy to have been included on this week. It's kind of a "who you are" and "what you do" combo list. It is BtoB magazine’s Top Agencies List. It’s an honor the magazine bestows upon the “best of the best” in business-to-business advertising. We feel fortunate to have once again been named one of the top agencies in America. Although we’re one of the smallest, we’re listed right there amongst all the big boys in our industry. It is the sixth time we’ve been able to celebrate this honor in recent years, and we never tire of being included. In fact, it’s one of our favorite lists to make.
Are you in the habit of making a list? I have recently started to do this since the advent of creating our agency blog. Actually I make several every day, which I guess technically qualifies as lists, plural. I’ve found my lists are always a good starting point for inspiration when sitting down with pen in hand to write my blog (I know it’s more efficient to sit at the keyboard and type away, but we all have our vices).
Having said that, there are also lists that you make, not by what you physically write on paper, but by the virtue of who you are and what you do.
For example, in the “who you are” category, there are the “A” lists for extravagant celebrity parties (or at least so I’ve been told as I’ve personally never actually been on one of those lists). There are also traditional Christmas card lists, both business and personal, and who doesn’t feel good to be included on those lists of the people you like and admire (oh, and family too). And of course there is the proverbial “excrement” list, which we all try to avoid by trying not to offend people.
Now in the “what you do” category, there is the business listing list, categorized alphabetically under your industry heading in the local chamber of commerce directory. And there is the short list, which in the case of seeking new business, you hope your unique skills and qualifications land your company name among the final few.
Finally, there is a particular list that we were especially happy to have been included on this week. It's kind of a "who you are" and "what you do" combo list. It is BtoB magazine’s Top Agencies List. It’s an honor the magazine bestows upon the “best of the best” in business-to-business advertising. We feel fortunate to have once again been named one of the top agencies in America. Although we’re one of the smallest, we’re listed right there amongst all the big boys in our industry. It is the sixth time we’ve been able to celebrate this honor in recent years, and we never tire of being included. In fact, it’s one of our favorite lists to make.
Flickr Photo Credit: http://www.flickr.com/photos/spcummings/
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