Spring Has Sprung (And So Should You)

by Steve Badertscher

While enjoying a cup of coffee on my patio yesterday, I really was in awe of the beauty that can be seen in all of God’s creation. It was evident in every direction I turned.

Living on a wooded lot, the first thing I noticed was that the trees are filling in and budding. My rapidly growing grass is currently a thick, lush green. Even the dandelions seem to have some redeeming qualities these days. It also seemed as if the animals have a little more pep in their step as the squirrels scurry from branch to branch and the birds serenade them with warbling reminiscent of a Disney movie soundtrack.

Beyond just recounting what a beautiful evening it was, it also reinforced that now is the perfect time to capture outdoor marketing communications visuals.

Our agency will be shooting footage over the next couple of weeks for a video we are creating to promote Marion, Ohio. This is the prime time of the year in the Midwest for capturing nature at its best. There will be a window between now and mid-June when the grass will be lush green, the skies will be crystal blue (when it’s not raining!) and most every flowering plant will be colorful and in bloom.

So if you have old photos of your facilities that need to be updated due to an expansion, now would be the time to schedule shooting new images, whether you need video or stills. Or if the most current annual report photo of your plant has a parking lot full of cars produced pre-1970, now might be a good time to remedy that for the future.

Also, if you need to update outdoor video footage for your training or product videos, shooting now while the grass isn’t brown, the trees aren’t bare or the snow isn’t flying (been there, done that) leaves a much better impression of your company.

Spring has officially sprung, and you should too. Schedule that outdoor video or photo shoot today. This current window of great scenery is something you should take full advantage of.

Flickr Photo Credit: http://www.flickr.com/photos/booleansplit/